Reach Technical & Clinical Buyers
We create multi-channel strategies that target the right decision makers. From SEO content for researchers to LinkedIn campaigns for procurement teams, we understand how medical device buyers research and purchase.
Medical Device Marketing Agency | Drive Clinical Adoption & Revenue Growth
We help medical device companies generate qualified leads and accelerate sales cycles. Through targeted Google Ads, SEO, and marketing automation, we reach the clinicians, procurement teams, and distributors who buy your products.
Proven Results Across All Channels
400% ROAS on paid campaigns. 120% increase in organic traffic through SEO. 10% email engagement improvement through automation. We deliver measurable results across Google Ads, organic search, email marketing, and lead nurturing.
Complete Marketing Infrastructure
Google Tag Manager tracking, CRM integration (HubSpot, Salesforce, Act-On), SEO optimization, email workflows, and custom analytics dashboards. We build the technical foundation for scalable medical device marketing.
The Challenge
Why Medical Device Marketing Is So Difficult
Medical devices aren't standard B2B products. Generic marketing agencies fail because they don't understand the unique challenges of selling technical medical products to clinical audiences across long, complex sales cycles.
Medical device companies need digital marketing strategies that address regulatory requirements, technical messaging, multiple stakeholder types, and evidence-based decision making. Here's why most agencies get it wrong.
- Multiple Stakeholders with Different Needs:
- Every medical device purchase involves clinicians (clinical evidence), procurement (budget and ROI), administrators (workflow integration), and sometimes regulators. Your digital marketing must speak to all of them through different channels and messaging.
- Advertising Restrictions & Compliance Requirements:
- Medical device advertising has limitations across Google Ads, social media, and email. Claims must be substantiated. Certain device categories face placement restrictions. Your marketing team needs to understand these rules or risk account suspensions and wasted budgets.
- Long Sales Cycles Require Sophisticated Nurturing:
- Medical device purchases take 6 to 18 months. Relying on Google Ads alone won't work. You need SEO for early-stage research, email nurturing for consideration, marketing automation for engagement tracking, and retargeting to stay visible throughout the entire journey.
Generic B2B agencies treat medical devices like software or industrial equipment. They launch a few Google Ads campaigns, write basic website copy, and expect results. Then they're surprised when leads don't convert or campaigns get rejected. Medical device marketing requires industry-specific expertise.
The Cost of Getting It Wrong
Poor medical device marketing doesn't just waste budget. It delays product adoption, extends time to revenue, and allows competitors to capture market share while you're stuck troubleshooting disapproved ads or chasing unqualified leads. The opportunity cost is significant.
Our Process
How We Build Winning Medical Device Marketing Strategies
We develop complete digital marketing strategies for medical device companies. From Google Ads and SEO to email nurturing and marketing automation, every channel works together to generate qualified leads and accelerate your sales cycle.
Discovery & Digital Audit
StepWe analyse your website, current campaigns, SEO performance, and content. Review your competitor positioning, identify keyword opportunities, and map your buyer journey across all digital touchpoints (search, email, social, website).
Multi-Channel Strategy Development
StepBuild your complete digital marketing plan: Google Ads campaign structure, SEO topic clusters, email nurture sequences, marketing automation workflows, and conversion tracking setup. Every channel is designed to work together, moving prospects from awareness to qualified opportunity.
Implementation & Integration
StepLaunch Google Ads campaigns, optimise website pages for SEO, configure marketing automation (HubSpot/Salesforce/Act-On), set up email workflows, implement Google Tag Manager tracking, and create content that resonates with clinical and procurement audiences.
Ongoing Optimisation & Reporting
StepPerformance monitoring across all channels. A/B test email campaigns, refine Google Ads targeting, update SEO content, analyse conversion paths, and scale budgets based on what drives actual sales for your medical device.
What We Do
Medical Device Marketing Services
Complete digital marketing solutions for medical device companies. We combine paid advertising, organic search, email nurturing, and marketing automation to generate qualified leads and accelerate product adoption.
Google Ads for Medical Devices
Strategic paid advertising campaigns that reach clinical and procurement decision makers while staying compliant with platform policies.- Campaign structure by device type, region, and buyer segment
- Google Shopping setup for diagnostic and testing devices
- Conversion tracking and CRM integration for ROI visibility
Medical Device SEO
Rank for high-intent keywords that medical device buyers search. From clinical research queries to procurement comparisons, we help you dominate organic search.- Technical SEO optimisation for medical terminology
- Content strategy for clinical and procurement audiences
- Competitor analysis and keyword research
Marketing Automation & Email
Nurture leads through 6 to 18 month sales cycles with automated workflows that educate prospects and keep your device top of mind.- Email campaigns from awareness to purchase decision
- CRM automation (HubSpot, Salesforce, Act-On)
- Lead scoring and segmentation by buyer stage
Analytics & Conversion Tracking
Know exactly which marketing channels drive sales. We implement tracking infrastructure that shows ROI across all campaigns and touchpoints.- Email campaigns from awareness to purchase decision
- Custom dashboards in Looker Studio or GA4
- Attribution modelling for multi-touch journeys
Proven Results
Real Medical Device Marketing Performance
We measure success by one metric: revenue growth. Here's what we've delivered for medical device companies across Google Ads, SEO, email marketing, and e-commerce campaigns.
- 0%
ROAS on Medical Device E-Commerce
Achieved 400% return on ad spend for a GI breath test kits through Google Shopping campaigns and Merchant Centre optimisation. Built compliant product feeds and scaled revenue across North American markets.
- 0%
Reduction in Cost Per Lead
Restructured Google Ads campaigns for a laboratory equipment manufacturer across 10+ product categories and multiple regions (EMEA, NA, LATAM). Strategic segmentation reduced cost per qualified lead by 93% while maintaining lead quality.
- 0%
Organic Traffic Growth Through SEO
Increased organic search traffic by 120% through technical SEO, topic cluster strategy, and content optimise. Ranked for 300+ relevant keywords.
Who We Work With
Medical Device Specialisations
We work with medical device companies across diagnostics, laboratory equipment, and clinical products. Our experience spans early-stage device launches to established manufacturers expanding into new markets.
Diagnostic & Testing Devices
Digital marketing for in vitro diagnostics, point-of-care testing, and medical diagnostic equipment. From Google Shopping for consumer diagnostics to B2B campaigns for clinical laboratories.
IVD Devices
Point-of-Care Testing
Laboratory Diagnostics
Medical Screening
Clinical Testing
Medical Imaging & Monitoring Devices
Digital marketing for diagnostic imaging equipment, patient monitoring systems, and medical technology used in hospitals and clinical settings. We help manufacturers reach healthcare providers, radiologists, and clinical buyers.
Medical Imaging
Patient Monitoring
Diagnostic Equipment
Hospital Technology
Wearable Medical Device
Clinical & Surgical Devices
Complete digital marketing for medical devices used in clinical settings. We understand the complex sales cycles involving clinicians, hospital procurement, and medical distributors.
Surgical Instruments
Clinical Devices
Hospital Equipment
Medical Technology
Implantable Devices
Why Kontrola Digital
Why Medical Device Companies Choose Us
We're not a generic B2B agency applying standard tactics to complex medical products. We specialise exclusively in medical device marketing, combining technical knowledge with proven digital strategies that work.
Medical Device Specialists
We work exclusively with medical device companies. From diagnostic devices to laboratory equipment, we understand technical products, clinical buyers, and the unique challenges of medical device sales cycles.
Multi-Region Campaign Management
Experience managing medical device marketing across UK, EMEA, North America, LATAM, and APAC. We structure campaigns by geography, handle currency and language variations, and understand regional buyer behaviour.
Biomedical Engineering Expertise
Our team includes biomedical engineers. We understand device mechanics, clinical applications, and the technical language your buyers speak.
Full Technical Implementation
We don’t just run ads. We implement Google Tag Manager tracking, integrate CRM systems (HubSpot, Salesforce, Act-On), build custom analytics dashboards, and create the infrastructure for scalable medical device marketing.
Google Search Partner Certified
Officially certified by Google. We stay current with platform updates, policy changes, and best practices for medical device advertising across Search, Shopping, and Display campaigns.
Complete Digital Marketing Service
Google Ads, SEO, email marketing, marketing automation, content creation, and e-commerce. We manage all your digital channels end-to-end so they work together, not in isolation.
Frequently Asked Questions
Common questions we hear from medical device companies about digital marketing, Google Ads policies, and what to expect when working with us.
Can you advertise medical devices on Google?
Yes, but with restrictions. Google allows medical device advertising with proper account setup and compliant messaging. We navigate these requirements for diagnostic devices, laboratory equipment, and surgical instruments. For certain device categories like Google Shopping campaigns, we handle Merchant Centre approval and product feed compliance.
How long does medical device marketing take to show results?
Google Ads campaigns typically generate leads within 4 to 8 weeks. SEO results take 3 to 6 months as we build authority and rankings. Email marketing and automation show engagement improvements within the first month. We provide monthly reporting so you see exactly what’s working.
Do you work with early-stage medical device companies?
Yes. We work with startups launching their first device and established manufacturers scaling globally. Whether you need a complete marketing strategy from scratch or want to optimise existing campaigns, we tailor our approach to your company stage and budget.
Which regions do you manage campaigns in?
We manage medical device marketing across the UK, Europe (EMEA), North America, Latin America (LATAM), and Asia-Pacific (APAC). Each region requires different campaign structures, messaging, and understanding of local buyer behaviour.
READY TO ACCELERATE MEDICAL DEVICE ADOPTION?
Get a Free Medical Device Marketing Audit
Are your medical device campaigns getting disapproved? Struggling to reach clinical buyers? Not seeing ROI from your marketing spend? Book a free 30-minute audit and we'll identify exactly what's holding back your medical device marketing performance.
Request Your Free Audit
