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B2B MARKETING FOR SCIENCE AND TECHNICAL COMPANIES

Digital Marketing for Life Science That Turns Innovation into Revenue

We help biotech, pharma, medical device, and lab equipment companies get high-quality sales leads. We do this through specialized B2B campaigns that connect directly with scientists, researchers, and technical decision-makers.
We use a proven process created by technology marketing experts and tested across biotech, medical devices, and lab equipment companies.

SPECIALIZED LIFE SCIENCE MARKETING SERVICES

Marketing Services That Turn Technical Complexity into Your Competitive Edge

Marketing complex products to scientists requires specialized knowledge. We help technical buyers find you with data-driven campaigns focused on scientific accuracy, industry compliance, and measurable sales leads. Our core services include:

B2B CONTENT FOR TECHNICAL BUYERS

Clear, Scientific Content That Speaks Your Audience's Language

Technical buyers and researchers demand detailed content backed by real data, not marketing fluff. Our writers, who understand science, create high-impact content, including technical white papers, scientific articles, and detailed case studies. We ensure everything is accurate and credible to build trust and drive quality leads.

Discuss Scientific Content

B2B MARKETING STRATEGY & PLANNING

Digital Marketing Strategy Built for Complex Sales Cycles

Sales cycles for life science and technical products can take over a year. Your buyers do extensive research before making a decision. We develop a clear, strategic plan that maps out every step of the journey. This ensures your message reaches the right technical decision-makers at the perfect time, moving them toward a purchase faster.

Schedule Strategy Roadmap Call

LEAD PIPELINE & MARKETING AUTOMATION

Getting Qualified Sales Leads That Are Ready to Buy

Getting leads is easy; getting sales-ready leads for complex products is hard. We build and refine your entire sales funnel to improve results. We set up automated email follow-up campaigns and use specialized tools to track which leads are ready for your sales team, speeding up revenue growth.

Request Pipeline Diagnostic

PAID ADS & ACCOUNT-BASED MARKETING

Targeted B2B Advertising for Precision Results

Stop wasting budget on broad ads. Our strategies use Pay-Per-Click (PPC) and Account-Based Marketing (ABM) to reach only the technical decision-makers who matter. We manage campaigns on platforms like Google and LinkedIn, making sure every pound spent generates the highest possible return on investment.

Get Free ABM/PPC Audit

PROVEN PERFORMANCE ACROSS LIFE SCIENCE & TECHNICAL INDUSTRIES

Data-Driven Results That Transform Technical Companies into Market Leaders

Our specialized approach to technical B2B marketing delivers reliable revenue growth for companies in biotech, pharma, medical devices, diagnostics, and laboratory equipment sectors. Every campaign uses clear data to ensure a high return on investment (ROI) from your unique technical audience.

Our Proven, Data-Driven Technical Marketing Methodology

We do not just run campaigns, we build growth. Our methodology combines deep technical industry knowledge with proven digital strategies to deliver results that matter to your bottom line. We track everything from more qualified leads to faster sales cycles, measuring what moves your business forward.

Every campaign starts with solid data, is improved through testing, and is refined based on performance. Whether you are launching a new product or growing your market share, our process turns complex technical value into marketing that converts. Request a free performance audit today.

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  • 0+

    Years Specializing in Technical Marketing

  • 0x

    Average Return-on-Ad-Spend (ROAS)

  • £0m+

    Generated in Revenue

SPECIALIZED EXPERTISE ACROSS TECHNICAL MARKETS

We Master the Unique Challenges of Marketing Complex Products

Every technical industry has distinct B2B marketing challenges, from regulatory needs to long sales cycles. Our specialized approach combines deep industry knowledge with proven digital strategies to help you reach R&D teams, scientists, engineers, and key procurement decision-makers. We deliver the scientific precision your audience demands.

  • Medical Devices & Diagnostics

    Expertise in B2B and B2C digital campaigns for IVD diagnostic solutions and MedTech products.

    View Medical Device Marketing

  • Laboratory Equipment

    Specialized in scientific content and PPC for scientific instruments and industrial analysis systems.

  • Biotech & Pharma

    Driving demand generation for biotech start-ups and pharmaceutical research tools.

  • B2B Engineering & R&D Tech

    Marketing deep-tech software, SaaS platforms, and industrial solutions to engineers and R&D teams globally.

  • Industrial Quality & Compliance

    B2B lead generation for quality control, testing, and environmental analysis equipment and software.

  • Don't See Your Industry?

    Our expertise lies in solving the core challenges of technical B2B sales cycles, regardless of your niche. If your company sells complex innovation to scientists, engineers, or technical buyers, our data-driven methodology still applies.

    Let's Discuss Your Niche

OUR 4-STEP B2B PERFORMANCE FRAMEWORK

A Scientific Approach to B2B Growth: Predictable Results, Not Guesswork

Our methodology is designed to translate your complex technical value into measurable revenue growth. We apply a rigorous, data-driven framework that eliminates marketing waste and guarantees every step aligns with your long-term B2B sales cycle and financial targets.

  • Step

    Strategy & Technical Audit

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    • Technical SEO Audit

      We examine your website's health, speed, and structure to fix technical problems and prepare for growth.

    • Scientific Keyword Research

      We find the exact, high-intent search terms that your scientists and engineers are using to find solutions.

    • Target Audience & Buyer Journey Mapping

      We map the path to purchase to understand the information needs of R&D and Procurement at every stage.

  • Step

    Content & Performance Setup

    We build the content assets and technical infrastructure needed to attract and convert highly specialized audiences.

    • Scientific Content Creation

      Our expert writers develop high-impact assets like white papers, technical blogs, and case studies that build trust.

    • Conversion Rate Optimisation

      We refine landing pages, forms, and calls to action to maximize the number of visitors who turn into leads.

    • Automation & CRM Integration

      We connect your systems for seamless tracking, lead scoring, and automated hand-off to your sales team.

  • Step

    Precision Targeting & Activation

    This is where we deploy targeted campaigns, using data to reach specific technical decision-makers across the right channels.

    • Strategic PPC Management

      We manage PPC campaigns on platforms like Google and LinkedIn, targeting only high-intent scientific keywords.

    • Account-Based Marketing (ABM)

      We activate targeted campaigns that focus resources on a small list of your most valuable, high-potential client accounts.

    • Targeted Demand Generation

      We engage researchers and key stakeholders with content-gated ads that fill your funnel with qualified prospects.

  • Step

    Data-Driven Optimization & Growth

    Growth is not static. We continuously refine performance against your bottom line, proving marketing's direct impact on revenue.

    • ROI and Metric Analysis

      We measure financial efficiency using metrics like ROAS and CPQL (Cost Per Qualified Lead) for full transparency.

    • Continuous A/B Testing

      We test and adjust ads, content, and landing pages to constantly increase your conversion rates and funnel efficiency.

    • Monthly Performance Roadmaps

      We provide clear, transparent reporting that outlines results, insights, and specific next steps for growth.

RESULTS BACKED BY TECHNICAL EXPERTISE

Why Our Scientific Focus Drives Better Business Growth

Choosing a specialized partner means guaranteed expertise. We combine proven digital performance strategies with a true understanding of technical science. We are an officially recognized Google Partner and we work with platforms like Microsoft to ensure our clients always have a competitive edge.

  • Deep Niche Expertise

    We have a specialized team and proven methodology for life science and technical markets. We understand your scientific buyers, complex products, and procurement process like a true insider.

  • Certified Partner Access

    We are an officially recognized Google Partner and experts with platforms like Microsoft and Salesforce. We use exclusive data to ensure your campaigns have a competitive advantage.

  • Shabaaz Yaqub

    I created Kontrola Digital because I saw how often scientific innovation fails due to broken, generic marketing. I've consistently witnessed technical companies make costly mistakes: poor ad copy, zero conversion tracking, and flawed strategy.

    My focus is simple: I use my record of delivering 10x ROAS and high-value lead generation to build systems that ensure your complex solutions get the success they deserve.

  • Advanced Tools & AI Strategy

    We leverage the latest industry tools and AI for deep data analysis and insights. This ensures our methods are always cutting-edge, highly efficient, and predictable.

  • Data Transparency & Risk Control

    We treat your budget like an investment, not an expense. We provide transparent reporting on ROAS and funnel performance, giving you the control to make accurate, data-backed decisions.

READY FOR PREDICTABLE REVENUE GROWTH?

Replace Marketing Guesswork with a Scientific Growth Strategy

If your complex innovation is not getting the market success it deserves, you need a specialized partner. Request a free audit to see exactly where your current strategy is failing and how our data-driven methodology will fix it.

Request Your Free Audit
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