Medical Devices & Diagnostics
Expertise in B2B and B2C digital campaigns for IVD diagnostic solutions and MedTech products.
SPECIALIZED LIFE SCIENCE MARKETING SERVICES
Marketing complex products to scientists requires specialized knowledge. We help technical buyers find you with data-driven campaigns focused on scientific accuracy, industry compliance, and measurable sales leads. Our core services include:
B2B CONTENT FOR TECHNICAL BUYERS
Technical buyers and researchers demand detailed content backed by real data, not marketing fluff. Our writers, who understand science, create high-impact content, including technical white papers, scientific articles, and detailed case studies. We ensure everything is accurate and credible to build trust and drive quality leads.
B2B MARKETING STRATEGY & PLANNING
Sales cycles for life science and technical products can take over a year. Your buyers do extensive research before making a decision. We develop a clear, strategic plan that maps out every step of the journey. This ensures your message reaches the right technical decision-makers at the perfect time, moving them toward a purchase faster.
LEAD PIPELINE & MARKETING AUTOMATION
Getting leads is easy; getting sales-ready leads for complex products is hard. We build and refine your entire sales funnel to improve results. We set up automated email follow-up campaigns and use specialized tools to track which leads are ready for your sales team, speeding up revenue growth.
PAID ADS & ACCOUNT-BASED MARKETING
Stop wasting budget on broad ads. Our strategies use Pay-Per-Click (PPC) and Account-Based Marketing (ABM) to reach only the technical decision-makers who matter. We manage campaigns on platforms like Google and LinkedIn, making sure every pound spent generates the highest possible return on investment.
PROVEN PERFORMANCE ACROSS LIFE SCIENCE & TECHNICAL INDUSTRIES
Our specialized approach to technical B2B marketing delivers reliable revenue growth for companies in biotech, pharma, medical devices, diagnostics, and laboratory equipment sectors. Every campaign uses clear data to ensure a high return on investment (ROI) from your unique technical audience.
We do not just run campaigns, we build growth. Our methodology combines deep technical industry knowledge with proven digital strategies to deliver results that matter to your bottom line. We track everything from more qualified leads to faster sales cycles, measuring what moves your business forward.
Every campaign starts with solid data, is improved through testing, and is refined based on performance. Whether you are launching a new product or growing your market share, our process turns complex technical value into marketing that converts. Request a free performance audit today.
SPECIALIZED EXPERTISE ACROSS TECHNICAL MARKETS
Every technical industry has distinct B2B marketing challenges, from regulatory needs to long sales cycles. Our specialized approach combines deep industry knowledge with proven digital strategies to help you reach R&D teams, scientists, engineers, and key procurement decision-makers. We deliver the scientific precision your audience demands.
Expertise in B2B and B2C digital campaigns for IVD diagnostic solutions and MedTech products.
Specialized in scientific content and PPC for scientific instruments and industrial analysis systems.
Driving demand generation for biotech start-ups and pharmaceutical research tools.
Marketing deep-tech software, SaaS platforms, and industrial solutions to engineers and R&D teams globally.
B2B lead generation for quality control, testing, and environmental analysis equipment and software.
Our expertise lies in solving the core challenges of technical B2B sales cycles, regardless of your niche. If your company sells complex innovation to scientists, engineers, or technical buyers, our data-driven methodology still applies.
Let's Discuss Your NicheOUR 4-STEP B2B PERFORMANCE FRAMEWORK
Our methodology is designed to translate your complex technical value into measurable revenue growth. We apply a rigorous, data-driven framework that eliminates marketing waste and guarantees every step aligns with your long-term B2B sales cycle and financial targets.
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We examine your website's health, speed, and structure to fix technical problems and prepare for growth.
We find the exact, high-intent search terms that your scientists and engineers are using to find solutions.
We map the path to purchase to understand the information needs of R&D and Procurement at every stage.
We build the content assets and technical infrastructure needed to attract and convert highly specialized audiences.
Our expert writers develop high-impact assets like white papers, technical blogs, and case studies that build trust.
We refine landing pages, forms, and calls to action to maximize the number of visitors who turn into leads.
We connect your systems for seamless tracking, lead scoring, and automated hand-off to your sales team.
This is where we deploy targeted campaigns, using data to reach specific technical decision-makers across the right channels.
We manage PPC campaigns on platforms like Google and LinkedIn, targeting only high-intent scientific keywords.
We activate targeted campaigns that focus resources on a small list of your most valuable, high-potential client accounts.
We engage researchers and key stakeholders with content-gated ads that fill your funnel with qualified prospects.
Growth is not static. We continuously refine performance against your bottom line, proving marketing's direct impact on revenue.
We measure financial efficiency using metrics like ROAS and CPQL (Cost Per Qualified Lead) for full transparency.
We test and adjust ads, content, and landing pages to constantly increase your conversion rates and funnel efficiency.
We provide clear, transparent reporting that outlines results, insights, and specific next steps for growth.
RESULTS BACKED BY TECHNICAL EXPERTISE
Choosing a specialized partner means guaranteed expertise. We combine proven digital performance strategies with a true understanding of technical science. We are an officially recognized Google Partner and we work with platforms like Microsoft to ensure our clients always have a competitive edge.
We have a specialized team and proven methodology for life science and technical markets. We understand your scientific buyers, complex products, and procurement process like a true insider.
We are an officially recognized Google Partner and experts with platforms like Microsoft and Salesforce. We use exclusive data to ensure your campaigns have a competitive advantage.
I created Kontrola Digital because I saw how often scientific innovation fails due to broken, generic marketing. I've consistently witnessed technical companies make costly mistakes: poor ad copy, zero conversion tracking, and flawed strategy.
My focus is simple: I use my record of delivering 10x ROAS and high-value lead generation to build systems that ensure your complex solutions get the success they deserve.
We leverage the latest industry tools and AI for deep data analysis and insights. This ensures our methods are always cutting-edge, highly efficient, and predictable.
We treat your budget like an investment, not an expense. We provide transparent reporting on ROAS and funnel performance, giving you the control to make accurate, data-backed decisions.
READY FOR PREDICTABLE REVENUE GROWTH?
If your complex innovation is not getting the market success it deserves, you need a specialized partner. Request a free audit to see exactly where your current strategy is failing and how our data-driven methodology will fix it.