Autocab Private Hire
Digital Marketing Meeting
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Our Partners
Hear from them
Kontrola Digital helped Autocab Private Hire to enhance their digital marketing strategy, resulting in a greater online presence. By implementing search engine optimization, social media marketing, and email campaigns, Autocab was able to reach more customers and improve engagement. As a result of this digital transformation, Autocab experienced significant growth and increased revenue through their online channels.
Deliverables
Social Media
Pay Per Click
SEO
Web Dev
In a nutshell... 🥜
120% Higher Social Media Engagement
>50% Pay Per Click Conversion Rates
20 Keywords Ranking On 1st Page
Reduce bounce rate by 20%
The Challenge
The emergence of ride-hailing apps has been a major concern for Autocab regarding its market share. As more and more consumers turn to ride-hailing services for their transportation needs, traditional taxi services like Autocab were feeling the impact on their business. The convenience, affordability, and accessibility of ride-hailing services have made them increasingly popular among consumers, posing a significant threat to the traditional taxi industry. Autocab needed to adapt to the changing market dynamics by leveraging technology and offering innovative services to stay competitive and retain its market share.
Objectives
Boost Social Media Engagement By At Least 50%
Gain New Customers In Different Areas Of The City
Appear On The First Page For Key Search Terms
Increase Web Bookings Through Website & Reduce Irrelevant Enquiries
Social Media
Our social media management services included targeted follow/unfollow, creating visual content and reels, and advertising on social media platforms to increase app downloads.
We helped Autocab Private Hire reach and engage with their target audience regularly. Our team created a social media content calendar to ensure a regular stream of high-quality content that was engaging and relevant to the target audience. We also used targeted advertising on social media platforms to increase app downloads.
Pay Per Click
We used pay-per-click (PPC) advertising campaigns to target different areas of the city, including Keele and Newcastle, where the company didn’t have many customers.
Our campaigns were designed to drive bookings and increase revenue. We helped Autocab Private Hire create ads that spoke directly to their target audience and generated clicks that resulted in bookings.
SEO
Our SEO services focused on increasing Autocab Private Hire’s search engine rankings and visibility online. We conducted keyword research to identify the most relevant search terms, such as “taxi near me” and “taxi in Newcastle.” We created new content that targeted these key terms and helped the company rank higher in search engine results pages.
We also created backlinks to help improve the websites DR and UR rank in Ahrefs making the website more trustworthy in search rankings.
Web Design
We redesigned Autocab Private Hire’s website to improve user retention, increase web bookings, and reduce the number of irrelevant enquiries. Our team created pages with frequently asked questions (FAQs) that answered customers’ questions about the company’s services.
This reduced the number of irrelevant enquiries and increased the number of bookings. We also created backlinks to help improve the websites DR and UR rank in Ahrefs making the website more trustworthy in search rankings.
The Results
Our meticulously crafted targeted ads on Google Ads not only achieve an impressive 65% conversion rate but also boast an astronomically high CTR, double the industry average. This strategic approach played a pivotal role in Autocab's expansion, attracting new customers from various areas and contributing to a 20% growth in their customer base.
Our strategic Facebook ad campaigns have dramatically increased reach by 400% and doubled organic reach through carefully curated social media postings. This significant boost in visibility has not only enhanced brand awareness but also propelled app downloads to an average of 70 per week, marking a notable milestone in digital engagement and customer acquisition.
Our comprehensive approach, encompassing a robust backlink strategy, meticulous website optimization, and both on-page and off-page SEO, has significantly propelled organic traffic, witnessing an almost 150% increase over the year. This holistic SEO methodology has proven instrumental in elevating Autocab's digital presence and driving sustained growth in organic engagement.
Our Feedback
Happy Customers
Working with Kontrola Digital was a delightful experience for Autocab. Their team addressed all our needs, helping us transform our online presence. They were highly professional and responsive, delivering results that exceeded our expectations. I highly recommend Kontrola Digital for anyone looking to improve their online presence.
Jhangir Tabasum
Director
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